You spend time on your blog every day and you’re proud of the content. You’ve built a steady stream of visitors over the years. But there’s no question that it’s hard work, and eventually you might want to make some money from blogging. Don’t worry, plenty of top bloggers think the same way. The question is, how do you make money blogging?
Here are four different ways other bloggers have found to be successful:
Affiliate marketing is an arrangement by which an online retailer pays commission to an external website for sale sales or traffic generated from referrals. Basically, you find a product you like, you promote it to others, and earn a piece of the profit for each sale that you make.
Affiliate marketing relies on bloggers who endorse a product or service and promote it honestly and creatively on their website. Online promoter Neil Patel says affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, with each party receiving a share of the revenue according to their contribution.
ConnectPal is a social media platform where users pay you a regular fee to access your work. You set up a profile on the ConnectPal platform, add unique, engaging content, and then set your monthly rate for users. ConnectPal has attracted several hundred clients, including author Aaron Klein, tennis star Vince Spadea, radio show host Neal Boortz and podcaster Paul Westcott.
The interesting thing about ConnectPal is that you don’t have to limit your content to just blogging. You can also add photos, audio and video. For instance, you could turn your weekly blog into a podcast and sell it as a separate product line.
This is how most traditional commercial websites make money, by placing ads alongside and throughout content. For bloggers, incorporating Google’s AdSense on your blog is one way to make money from online advertisements.
Another is to simply sell your own ad space directly to companies looking to sponsor different blogs. For example, you can come up with a price for each space or page. In the beginning, you might want to sell a page for a certain amount of dollars per day, but as you get more traffic and crank out more content, you may want to sell sidebar banners for a fixed price per day.
Typically, financial quotes to advertisers will be determined per one thousand impressions (CPM) on a page. So, for example, you might see it as: $10 per CPM. If your blog is garnering 100,000 visits a month, you’re doing very well and that ad price for that page or banner can translate into $1,000.
It’s a bit of a drastic move but if your blog has evergreen copy and is generating new users on a regular basis, it might be worth selling so the buyer can collect passive income.
For example, if your website is making $500 per month through affiliate marketing, you might be able to sell the site for as much as $10,000. Be sure to check out the options and shop around before taking this path. Flippa, We Buy Websites and FEinternational are a few possibilities. If you’re looking to make a quick dollar on a turnaround and have plenty of other online irons in the fire, this might be a good plan. But if you’re in this for the long haul, you likely won’t even be thinking about selling.
These are some of the basic strategies around making money from your blog. Of course, if you get ambitious and get into video, YouTube can also be lucrative, but that’s a topic for another day. If you’re a blogger and want to turn it into more than just a hobby, generating income can help you justify the many hours you have spent on your blog.